Danica attended the Arts Educational London School as a child before completing her training at The Liverpool Institute for Performing Arts (LIPA) where she gained a BA Hons in Performing Arts.
For thirteen years Danica worked as a senior agent at a top West End agency. She originally started the kids section before promoting and has seen clients blossom into accomplished performers with many now performing in the West End, Broadway, on national television and even in Hollywood.
She has also cast various projects both on stage and screen. Credits include arena tours of LES MISERABLES, PHANTOM OF THE OPERA, SATURDAY NIGHT FEVER, CATS, JOSEPH and BUDDY HOLLY. The Richard O’Brien musical THE STRIPPER for the St James Theatre and the European premier of BROOKLYN THE MUSICAL. She has cast and choreographed various projects for Buzzfeed, Fudge Animation and Baby TV.
Danica has also directed, assisted and been a Child Wrangler on lots of commercials and television shows for brands including Netflix - Go Go Corey Carson, Starbeam, CBeebies, McDonalds, Andrex (with lots of puppies), Clarks and Johnson&Johnson.
Danica lives in Church Crookham with her husband, three children and one furry dog.