The story behind our Creative Courage for Life advert
As you may have noticed, Stagecoach has undergone a re-brand! Our new tagline ‘Creative Courage for Life’ is exactly what Stagecoach gives every student.
Our new cinema advert is a huge part of that rebrand - you may have already seen it before your favourite family films this summer. We’re incredibly proud of it, but most of all, we're proud of the four talented Stagecoach students who star in the advert – Minti, Ella, Harry and Lottie - as they put so much work into it.
We wanted to give our students a chance to see themselves on the big screen for the first time, to hear their inspiring stories in surround sound. It’s a unique opportunity, and the reason why we chose to create a cinema advert.
But how did we come to choose our four stars? Let's take a closer look at how we made our Creative Courage for Life advert.